Update: The rally at the river court on Saturday is now scheduled for noon. Details below.
It’s very possible that The CW is waiting to make a call about “One Tree Hill’s” future until it sees how the show fares in the next few weeks. Fans (and locals who want the show to return for more filming) anxiously awaited today’s ratings announcements to see how the show fared after its two-month hiatus. “One Tree Hill” is competing against “Life Unexpected” (though both shows could be picked up) and the network’s new pilots. Lots of factors are involved — buzz, budgets, creative confidence, and yes, ratings.
So, how did “One Tree Hill” do?
Well, not great. But not horrible. It certainly wasn’t the definitive ratings blowout fans were hoping for, but the ratings also weren’t at throw-in-the-towel levels either.
Good news: According to The CW, “One Tree Hill” returned with its best women 18-34 and women 18-49 ratings since January. That’s the CW’s core audience.
Bad news: “Gossip Girl” out-performed “One Tree Hill” by 14 percent in women 18-34, 7 percent in adults 18-34, 13 percent in women 18-49 and 10 percent in adults 18-49. Time was, not too long ago, that “OTH” was a better performer in most demos than “GG.” This just adds to the impression that “OTH” is an aging show, literally and figuratively.
Good news: “One Tree Hill” had more total viewers that “Gossip Girl.” “OTH” pulled in 2.06 million. “GG” only got 2.04 million. I know demos are important to the CW, but it’s hard to kill a show that is still outperforming your golden child.
Ultimately, I’m sticking with my original assessment that “OTH” will get picked up for at least a half season, likely as a midseason replacement. But we’ll see.
In the meantime, fans are sending basketballs to the network to support the show, and a local rally at the river court is planned for this weekend.
Danielle Carrier of Wilmington will host a “One Tree Hill” fan gathering at the river court next to the Battleship North Carolina at noon 2:30 p.m. this Saturday, May 1st.
“The river court is an iconic symbol of the television show ‘One Tree Hill,’ she wrote us. “Our intentions are to get a large crowd of fans there and take a group photo that we can send the the CW Network to show our support for “One Tree Hill” and an eighth season of this show. We want a season 8 and we understand the amount of tourism that is generated because of the show. By having an eighth season, which will most likely be the final season, many of the fans will want to come to Wilmington because they may not have a chance to do so in the future.”
So there you go. If you are in Wilmington this weekend, show up at the river court around 2 p.m. to show your support and be in place for a 2:30 photo.
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